holiday autos revolutionized the car rental industry by introducing the first pre-paid, fully inclusive car rental package product in the European market. Prior to the company's launch, car rental customers were quoted rates excluding a host of essential 'extras’, or they postponed the arrangements for their rental cars until they arrived at their destination, with language barriers only adding to the confusion. Booking a rental car could be baffling for consumers and travel agents alike.

With the launch of holiday autos' pre-paid inclusive rental rates in 1987, this confusion was eliminated. And, with a best price guarantee offering to match or beat any cheaper like-for-like quote, holiday autos had found a winning formula. The company's early success - initially selling through UK travel agents - prompted rapid expansion, first into the rest of Europe and then beyond.

Today holiday autos is the world's leading leisure car rental company, arranging low cost car rental for close to one million global customers each year. Currently, holiday autos works with the leading suppliers in 4,000 locations worldwide to ensure high standards of service and safety in car rental, always at competitive prices. Throughout its history, holiday autos has been recognized by the travel industry as a strong partner for leisure car rental, and has won numerous awards in the UK, Germany, Switzerland, Sweden, and Ireland.

The group operates out of corporate offices in Austria, Belgium, Denmark and Finland, France, Germany, Holland, Iceland, Italy, Norway, Sweden, Switzerland and the UK, and has joint ventures in Australia, New Zealand, South Africa and Israel. There are holiday autos sales agents in a further 23 countries.